What significance does the continuing development of digital media technology have for media institutions and audiences?
DIGITAL TECH
1. Production
2. Marketing
3. Distribution
4. Exchange
Production
Important for institutions and audiences.
Institutions - because of mass and independence (like Vertigo).
Mass media - because of 3D (Avatar).
Independence - because its cheap to have digital cameras (Monsters) and cheap to have digital production and it is also cheap to have a smaller crew. Locations are more diverse.
Audience - because of 3D, high definition, bigger screens, home cinema.
Break down audience into cinema (3D, HD, bigger screens) and other outlets (home cinema).
Marketing
Institutions:
- Social websites (Hunger Games)
- Internet
- Blogs
- Trends
(Cost and Saturation)
Saturation in marketing is that everybody gets to see the campaign.
Audiences:
- Fandom (follow, react, interact, communicate)
SYNERGY.
Creating hype through books, websites, social networking sites etc.
People really get into characters and want information on them. They want to know the background of them etc.
Distribution
Digital prints vs. 35mm.
Digital prints are cheaper to transport, copy etc.
Future may be satellite streaming (cinemas).
Home market (VHS - DVD - Blueray - LoveFilm)
(TV - Satellite - On Demand)
Internet - need good technology for streaming so it does not keep buffering.
Avatar distributed in 3D and digital print.
Exchange
Cinemas need to keep up to date with production companies, no point in filming in HD or 3D if the quality is no good.
Friday, 11 May 2012
Exam prep
Distribution and exhibition
Aims to help films find an audience and put it at the centre of our cultural lives
How are films funded?
Production companies have to think of many ways of getting money.
Piracy is a big problem as people would rather watch films online than having to go cinemas and pay money. Pirate Bay is blocked however people download off BitTorrent.
Last year was biggest gross BFI made.
£5 for every £1.
Monsters made on Adobe Premiere, Adobe After-Effects and 3DS Max - using equipment which is easy to get - cheaper.
Avatar - £288 million to make, £2.8 billion gross profit.
Copyright is owned by distribution company.
Audiences
Every single person meets media in some type of form every day.
Everyone recieves the same type of media but may interpret it in a different way.
People react in different ways - not copying what they see in films and video games etc.
Interpretation of the film is owned by the individual.
Audience owns the film in some way once the viewing has been seen as the film has been sold to them.
For example, Jeffrey Dahmer who was a serial killer watched a clip from his favourite film (Star Wars) which got him excited and had to do this before he committed his crimes however this film was not banned because it did not contain any violent scenes which would make somebody want to take part in unusual doings.
A lot of films include violence and swearing now which was not there before - Youtube is accessible by anyone of any age.
Websites also contain content which should not be allowed to be viewed by everyone however if someone does not want to see it they would click off it ?
Identification and Sensitisation
Identification: Violence in the media releases tension and desires through identification with fictional characters and events (catharsis).
Some psychiatrists believe that watching pornography can help sex offenders release their emotions.
Sensitisation: Violence in the media can sensitise people to the effects of violence.
Making people who do wrong watch violent clips which makes them realise what they are doing and think of the consequences.
Uses and Gratification
1. Information: we want to find out about society and the world - want to satisfy our curiousity.
2. Personal Identity: watch television to find models for our behaviour. May identify with characters we see in a soap. Make us feel better about ourselves and help us to decide what we feel about ourselves.
3. Integration and Social Interaction: use media to find out more about the circumstances of other people. Watching a show helps us to empathise and sympathise with the lives of others so that we may even end up thinking of the characters in programme as friends.
4. Entertainment: sometimes we simply use the media for enjoyment, relaxation or just to fill time.
Aims to help films find an audience and put it at the centre of our cultural lives
How are films funded?
- Producers..
- Directors go to a production company and promote their film
- Conventional thing - production company would have executive producers and producers who decide what happens in a film as well, not just the directors and for example, Hunger Games published their book first and created a hype which helped them to produce their film.
- Make a film already but cannot distribute it so go to a production company like Slum Dog Millionaire
Production companies have to think of many ways of getting money.
Piracy is a big problem as people would rather watch films online than having to go cinemas and pay money. Pirate Bay is blocked however people download off BitTorrent.
Last year was biggest gross BFI made.
£5 for every £1.
Monsters made on Adobe Premiere, Adobe After-Effects and 3DS Max - using equipment which is easy to get - cheaper.
Avatar - £288 million to make, £2.8 billion gross profit.
Copyright is owned by distribution company.
Audiences
Every single person meets media in some type of form every day.
Everyone recieves the same type of media but may interpret it in a different way.
People react in different ways - not copying what they see in films and video games etc.
Interpretation of the film is owned by the individual.
Audience owns the film in some way once the viewing has been seen as the film has been sold to them.
For example, Jeffrey Dahmer who was a serial killer watched a clip from his favourite film (Star Wars) which got him excited and had to do this before he committed his crimes however this film was not banned because it did not contain any violent scenes which would make somebody want to take part in unusual doings.
A lot of films include violence and swearing now which was not there before - Youtube is accessible by anyone of any age.
Websites also contain content which should not be allowed to be viewed by everyone however if someone does not want to see it they would click off it ?
Identification and Sensitisation
Identification: Violence in the media releases tension and desires through identification with fictional characters and events (catharsis).
Some psychiatrists believe that watching pornography can help sex offenders release their emotions.
Sensitisation: Violence in the media can sensitise people to the effects of violence.
Making people who do wrong watch violent clips which makes them realise what they are doing and think of the consequences.
Uses and Gratification
1. Information: we want to find out about society and the world - want to satisfy our curiousity.
2. Personal Identity: watch television to find models for our behaviour. May identify with characters we see in a soap. Make us feel better about ourselves and help us to decide what we feel about ourselves.
3. Integration and Social Interaction: use media to find out more about the circumstances of other people. Watching a show helps us to empathise and sympathise with the lives of others so that we may even end up thinking of the characters in programme as friends.
4. Entertainment: sometimes we simply use the media for enjoyment, relaxation or just to fill time.
Wednesday, 2 May 2012
Avatar
Budget:
$237,000,000 (estimated)
Opening Weekend:$77,025,481 (USA) (20 December 2009) (3452 Screens)
Gross:$2,782,275,172 (Worldwide) (25 November 2011)
Storyline:
When his brother is killed in a robbery, paraplegic Marine Jake Sully decides to take his place in a mission on the distant world of Pandora. There he learns of greedy corporate figurehead Parker Selfridge's intentions of driving off the native humanoid "Na'vi" in order to mine for the precious material scattered throughout their rich woodland. In exchange for the spinal surgery that will fix his legs, Jake gathers intel for the cooperating military unit spearheaded by gung-ho Colonel Quaritch, while simultaneously attempting to infiltrate the Na'vi people with the use of an "avatar" identity. While Jake begins to bond with the native tribe and quickly falls in love with the beautiful alien Neytiri, the restless Colonel moves forward with his ruthless extermination tactics, forcing the soldier to take a stand - and fight back in an epic battle for the fate of Pandora.
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